Sembrando Juntos is Grupo Bimbo’s commitment to better business and a better future. Translated literally as "Sowing Together", it inspires how we create our products and how we work at BBU and throughout Grupo Bimbo. Social responsibility is a shared commitment, nurtured for the long term by our associates, consumers and partners.
At BBU, we are guided by our values, which place the person at the center. We foster a culture of safety, trust, teamwork and support for our associates and promote their personal and professional development.
You can find us everywhere in the nation—at dinner tables, cafeterias, in lunch boxes, holiday parties and breakfasts on the run. Yet our impact in the lives of Americans runs deeper. BBU is committed to preserving and giving back to the communities in which we live and serve. We strive to be a good neighbor through volunteer efforts and donations, and contribute to the development our communities and value chain.
Grupo Bimbo’s commitment to offering products that satisfy consumers’ needs and meet the recommendations of the World Health Organization (WHO) and United Nations Food and Agriculture Organization (UNFAO), regarding the content of nutrients with a high impact on health, is evident in the actions we take to improve the nutritional profile of our products:
In addition, BBU promotes a healthier lifestyle, which includes eating a well-balanced diet and frequent physical activity.
BBU is mindful of its environmental footprint and aims to set a positive example among our peers, associates, customers and consumers. We strive to be leaders in sustainability, exceeding the expectations of these environmentally-conscious audiences by taking great responsibility for lowering our carbon footprint. BBU has implemented programs throughout the country to help us increase our water, power and energy savings, reduce our air emissions and utilize an environmentally responsible waste management system.
All of our socially responsible work reflects the four Sembrando Juntos pillars:
Providing a great place to work in a collaborative environment, where our people live our Mission, Vision and Values Every Day
Supporting the areas where we live and work through volunteerism and charitable donations
Ensuring we provide nutritious products to help our consumers and associates achieve healthy lifestyles
Doing what’s right to be sustainable and preserve our planet