Baked For You
BBU offers products for every eating occasion- breakfast, lunch, dinner, snacks and on-the-go. We are committed to providing our consumers with positive nutrition in every choice, more wholegrain and plant-based ingredients at every price point, and access to clear information about our products and healthier diets.
Our 2030 ambition:
- Provide nutritionally balanced, plant-based products to help our consumers build better diets.
- Less ingredients & better nutrients in all recipes to provide the best nutritional experience.
We are committed to:
Best Nutritional Profiles for All
A well-balanced diet provides energy needed to keep active throughout the day, the nutrients your body needs to stay strong and healthy and can help to prevent diet-related illness.
Enabling Healthier Plant-Based Diets
In a plant-based diet, proportionately more foods are chosen from plant sources like whole grains. Plant-based diets have shown many health benefits including better digestive health, leaner body mass and reducing chronic conditions like heart disease and Type 2 diabetes. In addition, plant-based diets place much less stress on the environment. Research shows that replacing animal-based diets with plant-based has significant positive impacts on energy conservation, land use, greenhouse gas emissions, water conservation and pollutant reduction.
Transparent Sustainable Brands
Information is power. If people have easy access to meaningful information, they can make better, more nutritious choices for themselves and their families.
Bimbo Global Race
To encourage healthy lifestyles and give back to our communities around the globe, Grupo Bimbo, the world’s largest baking company, founded the Bimbo Global Race. Bimbo Bakeries USA started hosting the Race in the U.S. in 2014 and as a result, donates millions of loaves of bread to those who need it most in local communities to help Nourish a Better World.
Sara Lee Bread x U.S. Hunger
Sara Lee Bread began a partnership with U.S. Hunger in 2023. Sara Lee Bread has pledged $1 million to support U.S. Hunger’s work connecting food to families through local events and community programs nationwide. These efforts reflect their shared values: compassion, community, and the belief that everyone deserves access to good food and our dedication to helping families not just during moments of crisis, but throughout the year, as they work toward more secure and nourishing futures.
Thomas' x Operation Warm
Thomas'® a partners with Operation Warm, a national nonprofit that manufactures brand-new, high-quality coats and shoes for children in need. Their mission is to provide warmth, confidence and hope through basic need programs that connect underserved children to the community resources they need to thrive.