Thomas’ made its Jimmy Kimmel Live! debut on September 30 with a custom comedy segment during Brooklyn Week, a special week of shows filmed in New York.
Featuring Guillermo Rodriguez and Cecily Strong, the segment put a late-night spin on Thomas’ 21-Day “Join the Morning People” Challenge. The campaign encourages people to make small changes to their morning routines, starting with breakfast.
The appearance marked a first for Thomas’ and brought the brand’s breakfast message to a national television audience through the show’s signature humor.
