The Rustik Oven is giving bread lovers even more ways to enjoy the artisan-style sourdough taste they crave with the nationwide launch of its new sourdough bagel line.

Available in three varieties - Sourdough, Hearty Grains & Seeds and Lemon Blueberry – these new bagels bring the satisfying taste and texture of sourdough to the bread aisle, without the time and effort of making bagels from scratch.

The launch comes alongside The Rustik Oven’s new campaign, “The Bread You’d Make If You Made Bread,” which celebrates a simple idea: great bread should be easy to enjoy, even when there isn’t time to make it yourself.

Sourdough continues to be a growing favorite among consumers looking for artisan-style bakery products. The Rustik Oven is building on that interest by expanding beyond its signature Sourdough Bread and giving consumers a new way to enjoy its distinctive sourdough taste throughout the day.

“Consumers increasingly want great-tasting foods that bring something special to everyday meals, but that doesn’t mean they always have hours to spend in the kitchen,” said Mollie Crudden, Senior Director Marketing, Artisan Portfolio. “At The Rustik Oven, we believe your time should be spent enjoying great bread and imagining all the delicious ways to serve it. With our new artisan-style bagels and ‘The Bread You’d Make If You Made Bread’ campaign, we’re giving consumers a convenient way to enjoy the sourdough taste they crave while leaving more time for the fun part - deciding what to put on top.”

Whether it’s a breakfast sandwich, an afternoon snack or a new bagel creation, The Rustik Oven’s latest offerings make it easy to enjoy artisan-style sourdough any time of day.

The new bagels are available at Kroger, Walmart and other major retailers nationwide. For more information about The Rustik Oven and where to find its products, visit therustikoven.com.