Press Releases


The NASCAR Cup Series takes the green flag at Talladega Superspeedway in Alabama this weekend, and Thomas’® Bagels will celebrate by giving back to the local community. Thomas’ will donate 20 bagels for each of the race’s scheduled 500.08 miles, for a total of 10,000 bagels. The donation will benefit the Community Food Bank of Central Alabama to help feed those in need.

Thomas’ Bagels along with Philadelphia Cream Cheese will adorn the sides of Ricky Stenhouse Jr.’s No. 47 Boost by Kroger Camaro for this weekend’s race.

“I get to work with so many great partners that are associated with our Kroger Racing program in various ways,” said Stenhouse. “But when a partner like Thomas’ also wants to look at ways to give back and help the local communities where we race, that’s really something special. Talladega is definitely a good racetrack for our Boost by Kroger team and we’re hoping we can make all the fans hungry when they see our Thomas’ Bagel and Philadelphia Cream Cheese racecar out front on Sunday.”

Bimbo Bakeries USA is a long-time supporter of Feeding America and in 2023, donated more than 26.5 MM pounds of product to 116 local food banks in the Feeding America network. 

“At Bimbo Bakeries USA, we live our purpose everyday of Nourishing a Better Word,” said Dana Connors, VP-Corporate Affairs, Bimbo Bakeries USA. “We want everyone to have access to our bread, bagels, buns, English Muffins and sweet baked goods, even those that can’t afford to purchase them. We are proud to team up with partners like the Boost by Kroger team who share similar values.”

The GEICO 500 is scheduled to take the green flag at 3:00 PM ET on Sunday, April 21 and will be broadcast live on FOX, MRN Radio and Sirius Satellite Radio (Channel 90).

Read More Press

Thomas'® Brings Sourdough English Muffins to Consumers Nationwide in Honor of National English Muffin Day

June 11, 2024

Bimbo Bakeries USA Earns 2024 ENERGY STAR® Partner of the Year Award for the Seventh Year in a Row

June 12, 2024

Entenmann's® Unveils New Oven-Baked Donut Innovation: Donut Cakes!

June 12, 2024